Build the reputation that attracts buyers.
B2B marketing developed to tell, and sell, your story.
Build the reputation that attracts buyers.
B2B marketing developed to tell, and sell, your story.
Hi. I'm Rachael Henke, Founder and CEO of HWY13.
"Our goal: drive effective B2B marketing plans that win."
As an award-winning marketer with 20+ years of success at Fortune 500 companies and tech start-ups, I excel in B2B marketing, storytelling and strategy to boost your reputation and drive demand. I also leverage a network of experts, brought in as needed, to ensure the best results.
Driving B2B Marketing with Insight, Strategy and Flexibility
We Understand the B2B Environment
Pressure is mounting. Today, marketing must deliver up to 40% of new customer revenue for scaling B2Bs. Yet, traditional approaches are failing: buyers are 70% through their decision process before even reaching out to sales. Reputation is your ultimate buyer magnet. In a world where 81% of decision-makers choose the first vendor they engage, being top-of-mind isn't just an advantage—it's a survival strategy.
Solving for Time, Strategy & Talent Challenges
CEOs and CMOs are pulled in many directions, leaving little time for marketing reputation strategy. Your team has talent, but developing their strategic skills takes more support than you can provide. That’s where we come in. We offer the marketing strategy and guidance you need—without the full-time hire. This gives your team the direction to drive growth while you stay focused on the bigger picture.
Tailored Support to Fit Your Needs
We know every business is different —whether you need a full marketing strategy, customer journey mapping, or a fractional executive. We scope our work to fit your needs and bring in top-tier talent as needed, giving you expert support without the full-time commitment. Think of us as the partner that fits right into your team when - and where - you need it most.
Ready to Drive Your Growth?
We’re here to be your partner in navigating the B2B marketing landscape with insight, strategy, and flexibility. Let’s turn your challenges into opportunities and move your business forward—together.
