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Your Reputation Isn't Just a Story. It's Your Growth Hack.

Your Reputation Isn't Just a Story. It's Your Growth Hack.Your Reputation Isn't Just a Story. It's Your Growth Hack.Your Reputation Isn't Just a Story. It's Your Growth Hack.

 Whether you need attention or acceleration, it starts with reputation. 

Contact Us

Your Reputation Isn't Just a Story. It's Your Growth Hack.

Your Reputation Isn't Just a Story. It's Your Growth Hack.Your Reputation Isn't Just a Story. It's Your Growth Hack.Your Reputation Isn't Just a Story. It's Your Growth Hack.

 Whether you need attention or acceleration, it starts with reputation. 

Contact Us

Sharper. Not louder. That's how brands break through.

Branding is just the beginning. Execution is everything.

Sound familiar?

  • You've built something great, but no one knows it yet 
  • Competing in a crowded space with similar messaging
  • Sales and Marketing speaking from different playbooks
  • Shrinking budgets, rising pressure to prove ROI
  • Buyers are younger, and harder to impress


We don't just help. We position you to win.


Most companies chase leads. 

Smart ones build a reputation that draws them in. 

It's the most overlooked demand strategy. 

And the most powerful.


Without a clear, head-turning position, your sales team starts every conversation at zero.


Our approach builds the kind of reputation that cuts through the noise, aligns your team and drives leads that raise their hands first. 


Be the brand buyers remember. And reach out to first. 


Think of us as your strategic partner, market analyst and execution muscle working in overdrive to turn your reputation into real demand. 

Hi. I'm Rachael Henke, Founder and CEO of HWY13.

"Let's turn your reputation into leverage."

I'm a Brand and B2B marketer who turns strategy into momentum.
With 20+ years leading marketing teams at Fortune 500s and tech startups, my work has earned recognition like ANA B2B Marketer of the Year and a Cannes Grand Prix. I guild sharp positioning and execution plans that turn reputation into results.

Driving B2B Marketing with Insight, Strategy and Flexibility

We Understand the B2B Environment

Pressure is mounting. Today, marketing must deliver up to 40% of new customer revenue for scaling B2Bs. Yet, traditional approaches are failing: buyers are 70% through their decision process before even reaching out to sales. Reputation is your ultimate buyer magnet. In a world where 81% of decision-makers choose the first vendor they engage, being top-of-mind isn't just an advantage—it's a survival strategy. 

Solving for Time, Strategy & Talent Challenges

CEOs and CMOs are pulled in many directions, leaving little time for marketing reputation strategy. Your team has talent, but developing their strategic skills takes more support than you can provide. That’s where we come in. We offer the marketing strategy and guidance you need—without the full-time hire. This gives your team the direction to drive growth while you stay focused on the bigger picture. 

Tailored Support to Fit Your Needs

We know every business is different —whether you need a full marketing strategy, customer journey mapping, or a fractional executive. We scope our work to fit your needs and bring in top-tier talent as needed, giving you expert support without the full-time commitment. Think of us as the partner that fits right into your team when - and where - you need it most. 

Drive the right reputation that attracts the right buyers.


Let's hit the road.

Contact Us

Contact Us

Let's talk.

We would love to know more about your business, goals, and how we can help.

HWY13

612.968.9400 info@hwy13.com Austin, TX

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Sources:  The 2023 6Sense B2B Buyer Experience Report: Out of Sight, Almost Out of Time

WARC Advisory and LinkedIN | The B2B Institute, Making a promise to the business customer. 2024

 Image by rawpixel.com on Freepik 



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